If you’ve ever tried to promote your music, your brand, or your services online, you’ve met them. They show up fast. They sound moral. They speak in absolutes. And they are always furious that you dared to be visible.
“Let the music speak for itself.”
“Real art doesn’t need marketing.”
“If it’s good, the algorithm will find it.”
They exist in every producer community. Reddit. Facebook groups. Discords. LinkedIn. Comment sections. They swarm anyone who posts a win, a release, a placement, a product, or even a simple announcement. And they do real damage—especially to younger or less confident producers who are still figuring out how this industry actually works.
This article is not about selling harder. It’s about psychological immunity. It’s about understanding who these people are, why they behave this way, and why their worldview is almost perfectly engineered to keep them invisible forever.


