If An Album Drops with No Promotion...Did it Really Drop?



One of the biggest misconceptions out there about releasing music is that it will go viral on its own steam. Maybe for some it's happened like that but it's far from the norm from my experience. It would be nice if it was that simple but the reality is, once you make the music, it's also your job to promote it and generate some buzz, especially if you're independent and doing it yourself.

The thing about promoting is that it does make a difference. You can see it in your own numbers when you release a track with zero promotion versus a track that you are promoting. The interesting thing about music promotion is that the music itself is only part of the story.

People want to know the story of the track, along with the artist that created it. The package is what engages people to dig a little deeper. The major labels do a great job when it comes to developing that story. It's so seamless that unless you know that's whats going on, you might over look it.

Protecting Your Financial Assets in the Music Business


In the financing world you have two categories that matter: liabilities and assets. The difference is fairly simple. A liability takes money from your pocket, and an asset puts money into your pocket. If you're a producer or musician, your biggest asset is your music and you need to protect it.

Money by itself is not an asset it's a tool. Your goal shouldn't be to hoard money because money has no real value. It's backed by absolutely nothing but debt. The value of money goes down every year as inflation rises. The Ponzi Scheme banking system we live in guarantees that.

Money is only a tool that you can use to help you develop revenue streams and build assets. It seems like circular logic if money doesn't matter, to spend money on acquiring assets to create more avenues to generate money. Here's a good way to think of it.

Understanding Financing Options For Musicians and Producers


There are some in the music world that say there is no need for a label anymore because the technology allows musicians to do it all on their own. Sure that's true to a point, but just because you can do it on your own, doesn't necessarily mean it's in your best interest to do it.

As you advance in your music career, there are more and more business challenges that begin to come up. "Mo Money Mo Problems" right. If you are uncomfortable negotiating, marketing, selling, advertising, promoting and creating a business plan, then the single best business decision you can make as an artist or producer is to work with a partner that excels with those skills.

On the other hand, say you do excel at not only creating music but handling your business, there inevitably becomes a point where you want to scale your efforts. To scale you will need money, or in the business world "capital" to make that happen.